First Brazilian P2P investment platform focused on women officially launched

Female participation in the capital market more than doubled in the last two years on the stock Exchange.

The number of individuals investing in the financial market is mostly male. Women’s participation in the sector has recorded considerable growth in the last five years around the world.

A study by Goldman Sachs bank indicates that women-managed equity funds registered better performance between January and August of last year, even under turmoil in the financial market imposed by the COVID-19 pandemic.

According to further to the bank, portfolios managed by women have a greater presence in information technology companies.

“Throughout my 22 years of experience in the financial market, I have been aware of the most innovative and solid trends in the sector, especially in the United States and Europe. Based on these observations, I identified the feasibility of undertaking in a niche targeted at women investors or potential investors, ” says Claudia Martinez, founder of She.

Women on the Stock Exchange exceeds the mark of 1 million

In 2019, the Ibovespa registered a total of almost 390,000 investors on the Brazilian stock exchange. Until last April, this number reached the historical mark of 1 million women in the capital market.

“Despite this increase in female participation, we have no doubt of the potential for significant expansion. We are also a minority in this sector, about 28% of the total with a financial volume of just over R$ 100 billion, against R$ 400 billion in men’s investments. Although still small, it is a niche market, of great apprenticeship and very promising for those who are in front or behind the counter,” explains the businesswoman.

Profile of women investors

According to recent research by the writer and investor LouAnn Lofton (author of the book Warren Buffett Invests Like a Girl), women tend to be more conservative, reflective, adept at lower risk, and have long-term vision when investing.

“We women, in general, do not have the profile of buying and selling stocks indiscriminately. We prefer to choose safer, longer-term applications. There is also a tendency to get a higher financial return than men,” says Ana Caroline Cunha de Lima, executive partner of SHEINVEST.

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